M+ invites Expression of Interest for museum restaurants

The new museum invites food and beverage tenants to offer a world-inspired, Asian-influenced, and truly local experience.
 

M+, the new museum for visual culture in Hong Kong’s West Kowloon Cultural District, is inviting interested food and beverage (F&B) tenants to submit an Expression of Interest (EOI) for operating restaurant businesses on its site. Prospective tenants are expected to offer a new culinary and hospitality experience that will be world-inspired, Asian-influenced, and truly local.
 

A world-class museum in a culinary capital
 

Situated in the West Kowloon Cultural District, a vibrant cultural quarter located on a dramatic harbour-front site in the heart of Hong Kong, M+ is within walking distance of all the district’s prominent destinations, including the Xiqu Centre, Freespace, the Hong Kong Palace Museum, and the Lyric Theatre Complex. The museum will be operational at the end of 2020 or in early 2021 and is expected to attract 3.8 million visitors by 2023 to 2024.
 

Designed by renowned architectural firm Herzog & de Meuron, M+ will be one of the largest museums of modern and contemporary visual culture in the world and is highly anticipated by the people of Hong Kong as well as the international community. The M+ building will encompass seventeen thousand square metres of exhibition space, three cinemas, a lecture theatre, a learning centre, two museum shops, a médiathèque, and a public roof terrace with spectacular views of Victoria Harbour and the skyline of Hong Kong Island.
 

M+’s F&B offerings will create an extra dimension for Hong Kong’s vibrant dining scene. As Asia’s leading tourist destination, Hong Kong is renowned for its wide range of Chinese and Western cuisines, and its cultural diversity and reputation for quality have made the city a culinary capital of the region.
 

A unique F&B vision for M+
 

M+’s world-inspired, Asian-influenced, and truly local F&B vision resonates with the museum’s dedication to collecting, exhibiting, and interpreting visual art, design and architecture, moving image, and Hong Kong visual culture of the twentieth and twenty-first centuries. There will be opportunities to link the F&B offerings with international artists for promotional activities.
 

M+’s F&B offerings will incorporate elements of the museum’s programmes into the culinary and hospitality experiences. M+ will engage visitors in a multisensory experience, providing fun, unique, and innovative connections between the gallery and the F&B offerings. The culinary experience will integrate with seasonal gallery exhibitions by offering elements related to the place of origin of the exhibitions. Overall, the F&B offerings will enhance the experience of M+ to create memorable, meaningful moments for visitors. This will build a sense of community, defining spaces that guests can return to again and again.
 

F&B premises in the M+ building
 

Interested prospective tenants are required to choose their preferred premise(s) with details as below:
 

M+ F&B EOI call
 

The purpose of the M+ F&B EOI is to ascertain the nature and extent of interest from prospective F&B tenants, on a non-committal basis, for operating a restaurant business at M+. Prospective tenants are welcome to express their interest in leasing the premises and share their concept on use of the space to enable the West Kowloon Cultural District Authority to register their interest and to shortlist prospective tenants to participate in the selection process. 
 

Collection of EOI:
Interested parties can download a set of EOI documents and a copy of M+ Palette of Experiences, a magazine of inspiration for the M+ F&B experience here.
 

Submission of EOI:
All EOI submissions must be sent by post or delivered by hand, and must reach the following address no later than 12pm on 31 October 2019 (Hong Kong time):
 

M Plus Museum Limited
Attn: Vanice Li
Units 608–613, Level 6,
Core C, Cyberport 3,
100 Cyberport Road
Hong Kong
 

Enquiries must be emailed to vanice.li@mplus.org.hk on or before 5pm on 30 October 2019 (Hong Kong time). For more details, please visit here.
 

Remarks
 

About M+
M+ is a museum dedicated to collecting, exhibiting, and interpreting visual art, design and architecture, moving image, and Hong Kong visual culture of the twentieth and twenty-first centuries. In Hong Kong’s West Kowloon Cultural District, we are building one of the largest museums of modern and contemporary visual culture in the world, with a bold ambition to establish ourselves as one of the world’s leading cultural institutions. Our aim is to create a new kind of museum that reflects our unique time and place, a museum that builds on Hong Kong’s historic balance of the local and international to define a distinctive and innovative voice for Asia’s twenty-first century.
 

About the West Kowloon Cultural District
The West Kowloon Cultural District is one of the largest and most ambitious cultural projects in the world. Its vision is to create a vibrant new cultural quarter for Hong Kong on forty hectares of reclaimed land located alongside Victoria Harbour. With a varied mix of theatres, performance spaces, and museums, the West Kowloon Cultural District will produce and host world-class exhibitions, performances, and cultural events, providing twenty-three hectares of public open space, including a two-kilometre waterfront promenade.